This course is part of the Strategic Technology Management Specialization

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Deepak Somaya

Offered By

Strategic Technology Management SpecializationUniversity of Illinois at Urbana-Champaign

About this Course

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The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success. 
Drawing on many years of research, this course teaches various tools, concepts, and analytical frameworks that help to characterize and analyze strategic problems arising from innovation and technological change. It also offers appropriate strategic responses that managers and entrepreneurs can implement to achieve market leadership for their companies. In a nutshell, this course seeks to help managers and entrepreneurs navigate through the “gales of creative destruction” (a term coined by the famous economist Joseph Schumpeter) unleashed by technological innovation.

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 1 of 3 in the

Strategic Technology Management Specialization

Intermediate Level

Business work experience (1-2 years minimum) or knowledge about new technologies and innovation

Approx. 11 hours to complete

English

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What you will learn

Skills, knowledge and strategies to analyze business situations and develop strategic responses in highly innovative and fast-moving businesses.

Skills you will gain

R&D Management
Business Strategy
Product Management
Innovation Management
Strategic Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 3 in the

Strategic Technology Management Specialization

Intermediate Level

Business work experience (1-2 years minimum) or knowledge about new technologies and innovation

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.83/5 (6 Ratings)

Deepak Somaya

Professor of Business Administration

University of Illinois, Urbana-Champaign College of Business Department of Business Administration

82,720 Learners

7 Courses

Offered by

University of Illinois at Urbana-Champaign

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

MODULE 1: LIFE CYCLES OF INNOVATION

3 hours to complete

11 videos (Total 65 min), 4 readings, 2 quizzes

11 videos

About Professor Deepak Somaya1mLifecycles of Innovation Module Introduction6mInnovation Adoption Lifecycle4mProduct Lifecycle9mTechnology S-Curves7mIndustry Lifecycle7mTypes of Innovations7mImplications for Innovators3mApplication Corner: Evolution of the PC Industry7mS-Curves and Disruption4mLifecycles of Innovation Module Conclusion3m

4 readings

Syllabus10mAbout the Discussion Forums10mLifecycles of Innovation Module Overview10mLifecycles of Innovation Module Readings10m

2 practice exercises

Orientation Quiz30mLifecycles of Innovation Module Quiz30m

Week2

Week 2

2 hours to complete

MODULE 2: TECHNOLOGICAL DISRUPTION

2 hours to complete

8 videos (Total 63 min), 2 readings, 1 quiz

8 videos

Technological Disruption Module Introduction5mDemand-Side Disruption12mApplication Corner: Demand-Side Disruption4mSupply-Side Disruption: Shifting Architectures11mSupply-Side Disruption: Mental Models7mCreating a Disruptive Innovation11mDisruption Challenges and Solutions6mTechnological Disruption Module Conclusion3m

2 readings

Technological Disruption Module Overview10mTechnological Disruption Module Readings10m

1 practice exercise

Technological Disruption Module Quiz30m

Week3

Week 3

5 hours to complete

MODULE 3: BUSINESS MODEL INNOVATION

5 hours to complete

11 videos (Total 76 min), 3 readings, 2 quizzes

11 videos

Business Model Innovation Module Introduction1mImportance of Business Model Innovation7mThe V.A.R.S Framework, Part 110mThe V.A.R.S Framework, Part 26mExecutive Expertise: Business Models8mApplication Corner (VARS): Minute Clinic and Ikea13mDisruption by New Business Models4mApplication Corner: Business Model Disruption7mApplication Corner: Newspaper Industry9mBusiness Model Innovation Module Conclusion1mUber: Case Study Introduction6m

3 readings

Business Model Innovation Module Overview10mBusiness Model Innovation Module Readings10mUber Case Handout30m

1 practice exercise

Business Model Innovation Module Quiz30m

Week4

Week 4

2 hours to complete

MODULE 4: STANDARDS AND PLATFORMS

2 hours to complete

8 videos (Total 66 min), 4 readings, 1 quiz

8 videos

Standards and Platforms Module Introduction5mStrategic Logic of Platforms8mNetwork Effects8mMultisided Platforms13mDigital Platforms and Long-tail, Crowdsourcing, and Bundling14mApplication Corner: Open Table9mStandards and Platforms Module Conclusion1mGies Online Programs3m

4 readings

Standards and Platforms Module Overview10mStandards and Platforms Module Readings10mCongratulations10mGet Your Course Certificate10m

1 practice exercise

Standards and Platform Module Quiz30m

About the Strategic Technology Management Specialization

The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:

Understanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovation

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Technology Strategy: Creative Destruction

About this Course

What you will learn

Skills you will gain