This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment.
This course is part of the Global Challenges in Business Specialization
About this Course
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Syllabus - What you will learn from this course
Course Orientation
Module 1: Sustainability and Consumption
Module 2: Sustainable Product Design and Market Research
Module 3: Sustainable Value Chains and Communications
Module 4: BOTTOM-UP ENTERPRISE
Reviews
- 5 stars70.99%
- 4 stars9.92%
- 3 stars3.81%
- 2 stars5.34%
- 1 star9.92%
TOP REVIEWS FROM SUSTAINABLE BUSINESS ENTERPRISES
This course encouraged me to learn further about sustainable marketing . The course is well planned and I have enjoyed learning .
This is a very relevant, well-prepared/presented, and very educative course, I really want to appreciate Prof. Madhu, I will definitely take another course with you. Kind regards.
Dorothy
Really very useful and insightful. I loved how clearly everything was taught.
It was one of the best courses I have ever taken and I learned a lot.
About the Global Challenges in Business Specialization
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