About this Course

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The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace.
The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Beginner Level

Approx. 46 hours to complete

English

Could your company benefit from training employees on in-demand skills?

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Beginner Level

Approx. 46 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Madhu Viswanathan

Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

Department of Business Administration

18,393 Learners

3 Courses

Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Course Orientation

2 hours to complete

1 video (Total 2 min), 5 readings, 1 quiz

6 hours to complete

Introduction to Subsistence Marketplaces Approach

6 hours to complete

7 videos (Total 53 min), 3 readings, 5 quizzes

7 videos

Lesson 1-1.1 Introduction to Subsistence Marketplaces12mLesson 1-1.2 A Day in the Life of a Rural Homemaker7mLesson 1-1.3 A Day in the Life of a Family5mLesson 1-2.1 Thinking in Subsistence Marketplaces12mModule 1 Live Session: January 18, 201410mModule 1 Summary: June 16, 20142mModule 1 Summary: January 20152m

3 readings

Module 1 Overview10mLesson 1-1 Readings10mLesson 1-2 Readings10m

3 practice exercises

Lesson 1-1 Practice Quiz30mLesson 1-2 Practice Quiz30mModule 1 Quiz30m

Week2

Week 2

5 hours to complete

Consumers and Entrepreneurs in Subsistence Marketplaces

5 hours to complete

7 videos (Total 41 min), 3 readings, 5 quizzes

7 videos

Lesson 2-1.1 Feeling and Coping in Subsistence Marketplaces4mLesson 2-1.2 A Day in the Life of an Urban Homemaker5mLesson 2-2.1 Subsistence Consumers and Entrepreneurs9mLesson 2-2.2 A Day in the Life of an Urban Shopkeeper6mLesson 2-2.3 A Day in the Life of a Rural Shopkeeper7mModule 2 Live Session: January 25, 20145mModule 2 Summary: June 23, 20142m

3 readings

Module 2 Overview10mLesson 2-1 Readings10mLesson 2-2 Readings10m

3 practice exercises

Lesson 2-1 Practice Quiz30mLesson 2-2 Practice Quiz30mModule 2 Quiz30m

Week3

Week 3

6 hours to complete

Exchanges and Needs in Subsistence Marketplaces

6 hours to complete

6 videos (Total 106 min), 4 readings, 5 quizzes

6 videos

Lesson 3-1.1 Exchanges and Relationships in Subsistence Marketplaces9mLesson 3-1.2 Shakti Rising52mLesson 3-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces11mLesson 3-2 Virtual Immersion Slideshow3mModule 3 Live Session: February 1, 201426mModule 3 Summary: June 30, 20141m

4 readings

Module 3 Overview10mLesson 3-1 Readings10mLesson 3-2 Readings10mLesson 3-2 Virtual Immersion Exercise: Instructions10m

3 practice exercises

Lesson 3-1 Practice Quiz30mLesson 3-2 Practice Quiz30mModule 3 Quiz30m

Week4

Week 4

7 hours to complete

Gaining Marketplaces Insights

7 hours to complete

16 videos (Total 137 min), 3 readings, 5 quizzes

16 videos

Lesson 4-1.1 Gaining Marketplace Insights in Subsistence Marketplaces14mLesson 4-1.2 Rural Conversation and Observation14mLesson 4-1.3 Urban Conversation and Observation15mField Immersion Clip 16mField Immersion Clip 212mField Immersion Clip 33mField Immersion Clip 43mField Immersion Clip 53mA Visit to Tribal Communities in Tanzania2mA Rural Community in Argentina2mA Day in the Life of an Artisan in Mendoza, Argentina3mLesson 4-2.1 Local Environments in Subsistence Marketplaces9mLesson 4-2.2 Environmental Issues in Urban Subsistence Marketplaces4mLesson 4-2.3 Environmental Issues in Rural Subsistence Marketplaces3mModule 4 Live Session: February 8, 201429mModule 4 Summary: July 7, 20146m

3 readings

Module 4 Overview10mLesson 4-1 Readings10mLesson 4-2 Readings10m

3 practice exercises

Lesson 4-1 Practice Quiz30mLesson 4-2 Practice Quiz30mModule 4 Quiz30m

Week5

Week 5

6 hours to complete

Identifying Needs and Generating Ideas

6 hours to complete

8 videos (Total 94 min), 5 readings, 5 quizzes

8 videos

Lesson 5-1.1 Identifying and Understanding Need, Drivers, and Context Elements13mLesson 5-1.2 Shakti Rising52mLesson 5-2.1 Generating Ideas and Designing Solutions12mLesson 5-2 Idea Generation Exercise Slideshow – Water2mLesson 5-2 Idea Generation Exercise Slideshow – Plowing1mLesson 5-2 Idea Generation Exercise Slideshow – Technology Solutions1mModule 5 Live Session: February 15, 20144mModule 5 Summary: July 14, 20143m

5 readings

Module 5 Overview10mLesson 5-1 Readings10mLesson 5-2 Readings10mAdditional Resource: Examples of Needs Served10mLesson 5-2 Idea Generation Immersion Exercise: Instructions10m

3 practice exercises

Lesson 5-1 Practice Quiz30mLesson 5-2 Practice Quiz30mModule 5 Quiz30m

Week6

Week 6

5 hours to complete

Evaluating Ideas and Designing Solutions

5 hours to complete

4 videos (Total 37 min), 3 readings, 5 quizzes

Week7

Week 7

5 hours to complete

Crafting an Enterprise Plan

5 hours to complete

9 videos (Total 53 min), 3 readings, 5 quizzes

9 videos

Lesson 7-1.1 Designing Elements of Enterprise Plan – Case Study of Sun Oven8mLesson 7-2.1 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project7mEmmanuel Ole Kokan Masaai, Pastoralist Society4mRamadhani Kupaza, OIKOS East Africa3mPeter Luswata, Uganda Rural Community Support Foundation2mJeannine Koninckx1mPhilip Fairweather, Bethel New Life Small Business Development Center2mProfessor Tejinder Sharma, Kurukshetra University2mModule 7 Live Session: March 1, 201419m

3 readings

Module 7 Overview10mLesson 7-1 Readings10mLesson 7-2 Readings10m

3 practice exercises

Lesson 7-1 Practice Quiz30mLesson 7-2 Practice Quiz30mModule 7 Quiz30m

Week8

Week 8

4 hours to complete

Course Summary and Conclusion

4 hours to complete

3 videos (Total 52 min), 2 readings, 4 quizzes

Reviews

4.4

6 reviews

5 stars
65.38%
4 stars
23.07%
3 stars
7.69%
1 star
3.84%

TOP REVIEWS FROM SUBSISTENCE MARKETPLACES

by PCJul 13, 2016

Even living into this kind of reality, the academic perspective shows how far is our understanding !!

by NCOct 29, 2017

great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.

View all reviews

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Subsistence Marketplaces

Subsistence Marketplaces

About this Course