In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
This course is part of the Value Chain Management Specialization
About this Course
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Try Coursera for BusinessSkills you will gain
- Market Analysis
- Marketing
- Marketing Strategy
- Marketing Mix
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Syllabus - What you will learn from this course
Course Orientation
Module 1: The Marketing Process
Module 2: Segmentation Targeting Positioning
Module 3: The Power of Branding
Module 4: Influencing Consumer Behavior; The Marketing Plan
Reviews
- 5 stars84.16%
- 4 stars12.87%
- 3 stars2.05%
- 2 stars0.36%
- 1 star0.54%
TOP REVIEWS FROM DEVELOPING A WINNING MARKETING STRATEGY
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.
This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.
This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.
About the Value Chain Management Specialization
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