We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions?
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Behavioral Finance
Duke UniversityAbout this Course
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Try Coursera for BusinessSkills you will gain
- Decision-Making
- Behavioral Finance
- Cognitive Bias
- Behavioral Economics
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Syllabus - What you will learn from this course
Week 1
Week 2
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Reviews
- 5 stars61.66%
- 4 stars25.70%
- 3 stars8.48%
- 2 stars2.41%
- 1 star1.72%
TOP REVIEWS FROM BEHAVIORAL FINANCE
Insightfull short course on psychological background on investing. Recommend this course for any investment professional or amateur to learn about the most common pitfalls in investing
I thought it would be an easy one sitting course, but it is not. PPTs are excellent, and quizzes will test you properly. Just be aware that you can't finish it in just 5 hours.
The Courses tell us about about a number of biasis using good example. It would have been much more interesting if biases were explained using more example of bubbles and crisis.
I found this course to be so insightful and I loved learning about the various biases and behaviors common to many of them. I loved the quiz challenges. A great investment of my time.
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