About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
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Coursera Labs
Includes hands on learning projects.
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Approx. 11 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 11 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Get a head start on your degree

This course is part of the Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your coursework will count towards your degree learning and all of your progress will transfer with you.

Syllabus - What you will learn from this course

Week1
Week 1
5 hours to complete

Globalization, Culture & Brands

5 hours to complete
8 videos (Total 62 min), 8 readings, 3 quizzes
Week2
Week 2
2 hours to complete

Cultural Mindsets and Assimilation to a Cultural Framework

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
Week3
Week 3
2 hours to complete

Culture Mixing and Its Consequences

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
Week4
Week 4
3 hours to complete

Focusing on Culture to Build Iconic Brands

3 hours to complete
5 videos (Total 34 min), 4 readings, 2 quizzes

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About the Global Challenges in Business Specialization

Global Challenges in Business

Frequently Asked Questions

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